The primary focus of affiliate marketing is creating traffic for websites and attempting to convince users to click and then take action. Therefore, the notion of affiliate marketing as solely about SEO (search engine optimization) comes as no shock.

But, even though organic traffic isn’t expensive, SEO simply can’t sustain the affiliate marketing industry in this highly competitive market. That is why a few affiliate marketers employ PPC.

PPC (pay-per-click) programs are designed to encourage the affiliate to direct customers away from their website to the website of the merchant. The affiliate has to be able to engage with the customer to the level that they can be directed from their affiliate’s website to the site of the merchant. The commission is by the amount of website traffic.