This is a standard model of affiliate marketing. The seller pays the affiliate part of the sales cost of the item after consumers purchase the item through strategies for affiliate marketing. This means that the affiliate has to convince an investor to buy the product they affiliate with before receiving compensation.
Pay per lead.
The more intricate system the pay-per-lead affiliate marketing programs reward the affiliate according to the results of leads. The affiliate has to persuade a buyer to browse the website, and then complete the actions, such as using a contact form and signing up for an opportunity to try the product, signing up for an email newsletter as well as downloading software files.