If you are using the model of business that is unattached an affiliate marketer is nothing to do with the service or product they’re promoting. They do not have any experience or knowledge within the field of the product and they cannot make any claims on its benefits.
A typical affiliate that is not associated typically runs PPC (pay-per-click) advertising campaigns using affiliate hyperlinks in the hope that people click the link and buy on their own.
Though affiliate marketing without a tie could be appealing due to the lack of commitment involved, however, it’s usually for those looking to make money without committing to the product or relationship with customers.