The publisher or affiliate.

A publisher also known as An affiliate could be one of two types: an individual or firm that sells the product in a way that is appealing to potential buyers. That is, the affiliate advertises the product to convince consumers that the product can be useful or valuable for them and to convince consumers to buy the item. If the buyer does in purchasing the product then the affiliate gets part of the profits generated.

They typically have a particular audience they sell their products, usually adhering to their audience’s needs. This results in a distinct segment or personal brand that assists the affiliate in attracting customers who are more likely to take action on the advertisement.