Let’s look into the complicated relationships these three entities have to make sure affiliate marketing is successful:

Creators and sellers of products.

A seller, regardless of whether it is a small-scale or solo business is an individual, a retailer, a creator of products, or a retailer who has a product to offer. The product could be physical objects such as household items or even a service such as makeup tutorials.

Sometimes referred to as the name Sellers do not require involvement in marketing. However, they can also act as an advertiser, and benefit from the income sharing that is associated with affiliate marketing.

The seller might be an online retailer who has started a dropshipping company and is looking to expand their reach by paying affiliate websites to market their product. It could also be one of the SaaS firms that makes use of affiliates to sell the marketing software they offer.