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Course Title: Comprehensive Website Optimization and Technical SEO
Master the art of creating highly optimized WordPress websites, implementing technical SEO strategies, conducting effective keyword research, and crafting SEO-rich content. This course provides a solid foundation for webmasters, developers, bloggers, and digital marketers to enhance their online presence.
What You’ll Learn:
- Technical Perfection and SEO: Develop websites that are technically flawless and optimized for search engines, ensuring strong rankings and better user experience.
- On-Page SEO Mastery: Dive deep into on-page SEO techniques, including practical examples and utilizing Google’s NLP tool to enhance content quality.
- Blazing-Fast WordPress Sites: Construct fast-loading WordPress sites with TTFB in under 0.2 seconds, even on shared hosting. Learn optimization tricks to achieve this in less than 30 minutes.
- Comprehensive Speed Optimization: Understand speed testing tools, factors influencing site speed, DNS response, GZip compression, code optimization, and more.
- SEO Schema and Structured Data: Easily incorporate JSON LD schema and structured data into WordPress. Implement various schema types, such as products, reviews, recipes, and local businesses.
- Conduct a Technical SEO Audit: Gain insights into crucial technical SEO factors that impact search engine rankings. Learn how to perform a thorough technical SEO audit.
- WordPress Mastery: Learn cPanel usage, domain registration, web hosting setup, theme/plugin installation, Gutenberg editor, and website security enhancements.
- Search Intent and Keyword Difficulty: Understand search intent, various query types, and content creation strategies to rank higher on Google. Determine keyword difficulty and select appropriate keywords for targeting.
- Effective Keyword Research: Discover low-competition keywords suitable for your niche, enabling your site to thrive in search results.
- Optimized SEO Content Creation: Craft highly optimized SEO articles targeting numerous keywords. Learn variations of primary keywords, title optimization, CTR improvement, schema integration, and more.
- Image Optimization: Master image optimization techniques, including file types, lazy loading, WebP images, and alt text enhancement for improved site performance.
- Robust robots.txt Implementation: Create and validate robots.txt files, control access, and ensure efficient crawl budget allocation.
- International Targeting and hreflang: Implement hreflang for global targeting, understand ccTLDs, manage multilingual URLs, and resolve common hreflang tag issues.
- XML Sitemaps and Crawl Budget: Learn the importance of XML sitemaps, their creation, video/image sitemaps, and maximizing crawl budget.
- Content Delivery Network (CDN) Setup: Set up a CDN to enhance site speed, security, and availability.
- HSTS Implementation: Implement HSTS to bolster website security, and understand prerequisites for successful implementation.
Who Should Enroll:
- Web Designers
- Content Writers
- Business Owners
- Web Developers
- Digital Marketers
Benefits of the Course:
By mastering the skills taught in this course, participants will:
- Develop highly optimized websites, a skill highly valued by companies.
- Gain expertise in technical SEO, crucial for achieving search engine visibility.
- Craft SEO-optimized content, a sought-after skill with substantial market demand.
- Create fast-loading websites without hefty hosting expenses.
- Acquire a comprehensive knowledge of WordPress, from setup to content management.