The term “Google Threshold” in the context of advertising typically refers to a payment threshold that Google sets for advertisers who use their advertising platform, Google Ads.
Here’s how it works:
- Accumulated Advertising Costs: When you run ads on Google Ads, you accumulate advertising costs as your ads are displayed and clicked by users.
- Threshold Amount: Google sets a specific payment threshold amount, often around $50 or $500, depending on your billing preferences and location.
- Billing Trigger: Your credit card or payment method is charged when your advertising costs reach or exceed this threshold. For example, if your threshold is $500, Google will charge your payment method when your ad spend reaches or exceeds $500.
- Billing Cycle: After reaching the threshold and getting billed, your billing cycle starts anew. You’ll continue to be billed each time your costs reach the threshold amount.
This threshold system helps advertisers manage their advertising expenses and allows them to pay for advertising in increments rather than for each click or impression individually. It’s important to note that the specific threshold amount and billing details may vary based on your location, billing preferences, and the type of Google Ads campaign you’re running.
To get precise information about the threshold amount and billing cycle for your Google Ads account, you should log in to your Google Ads account and review your billing settings or contact Google Ads support.