affiliate marketing is an advertisement model that allows a business to pay third-party publishers for generating visitors or leads for its products and services. Third-party publishers are affiliates and a commission payment encourages them to come up with ways to market the business.

KEY TAKEAWAYS

• Affiliate marketing is a type of marketing strategy whereby a business rewards partners for the business that results through affiliate marketing techniques.
• Analytics, marketing, and digital as well as cookies have created an affiliate marketing a billion-dollar business.
• Affiliates are typically paid per sale, but less often through impressions or clicks.
• The three primary types of affiliate marketing are unattached affiliate marketing, engaged affiliate marketing, and affiliate marketing.